Look in the medicine box
We refreshed the brand identity and create the design system to promote its pharmacies. My Pharmacy is a chain of discount pharmacies belonging to the Vita company. Its stores are located near your home, just around the corner, where you can buy essential medical supplies.
The new identity impaсts the character the discount shop needs — simple, practical and helpful. We created a communication strategy. Also we suggested that the chain would make its own branded medicine boxes. It’s acts as a private label trademark, the ultimate expression of its identity, and the brand's talisman.
As a result of the redesign, My Pharmacy has gained a contemporary image of the chain, that is always there for the customer, always available.