When Plan A doesn’t work
Ekto company has lanched a new line of the energy drinks on the market - "Plan B". The product is intended for people who in need of an alternative in their life – a charge from new emotions and impressions, feeling that time has passed with advantage. "Plan B" will help to overcome "a sofa attraction" and will give energy and strength for pleasant moments in life.
If Plan A is a standard, habitual, expected way of making something, then Plan B means to look at things in a different way, to find the fresh and unexpected solution and to make everything work better and brighter, comparing with the ordinary plan! This idea has created the basis of communication strategy and packaging design of «Plan B».