The wine of monks
Monks of The Barakoni Church of the Mother of God had already been growing grapes to make wine for centuries. We created a packaging design that would convey the atmosphere of this holy place
It was important to us that the design emphasize the product's premium quality and tell the story of the wine's origins. So we made the label circular. It is one piece. It has no standard front or back sides. One side reflects the asceticism of the monks and focuses on the symbol of this sacred location—the cross carved into the church walls. The other side of the label describing the church vineyard, the flavor of the wine and the features of making it.
Thus, the details of an interesting history — the church, the wine, Georgia — gradually unfold before the buyers, when they pick up a bottle of Barakoni.