The brand style is expressed not only in its appearance, but also in its philosophy. This is why it is important to us to determine the brand positioning prior to the design development stage – so that we understand where to search for an idea of the future corporate style. The clearly formed positioning is a result of a strategic stage where the brand platform is formed to reflect its mission, values and nature.
In addition to the semantic basis, we fill the corporate style concept with a communication potential that helps the brand to adapt to any formats ranging from a name card to an advertising billboard, while retaining its identity and using no other means of advertising.
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