Brand identity

A brand’s style is reflected in both its appearance and its underlying philosophy. Thus, it is crucial for us to define the brand’s positioning before diving into design. This helps us pinpoint the direction for crafting the corporate identity. The positioning emerges from the strategic phase, where the brand’s platform is established, encompassing its mission, values, and distinct character.

Beyond semantics, we infuse the corporate identity concept with communication potential. This enables the brand to seamlessly adjust to various channels, from business cards to billboards, without losing its identity and the unique essence of positioning.