White Square 2013
Cuter! Cooler! Stronger!
International festival of advertising and marketing White Square is taking place for the fifth time. It is a small anniversary when it is too early yet to summarize, so we decided to show today’s level of the festival in a comparative degree. It is reflected in the festival’s main slogan “Cuter! Cooler! Stronger!”; this is what the festival and its participants have become and what can become the one who visits educational programs or participate in the competitive part of the festival. We suggested using eggs as a key image, since it reflects the growth of the festival in the most succinct manner and invites everyone expressly to participate in one of the highest-profile advertising festivals in CIS.
Client: White Square
Awards: KIAF, Red Apple, White Square, IDEA!