There is no waste
One of the problems that people face today is finding the right balance between the comfort that we are used to and reasonable consumption. People will have to change their thinking. Zeronix believes that it can be done gradually, without disrupting our everyday lives. The company says you don't have to give up everything, just the excessive things. Keep doing everything you've been doing before, but do it wisely. Meanwhile, we will take care of the waste.
Tomatdesign was tasked with creating a name and visual identity that would reflect this global concept and resonate with the widest possible audience in various countries.
Simplicity, cleanliness, openness, minimalism, balance and ustainable consumption are not just trendy words but guiding principles of the company that formed the basis of the design strategy. The fundamental design concept of the Zeronix brand is separation. Separation as a semantics of balance. The balance reflected in splitting the elements of design into equal components can be seen in all basic brand identity elements.