Cosmomedica

Online store for
skincare products

Cosmomedica is a Russian brand of professional cosmetics created by Elena Kondrasheva, a dermatologist and cosmetologist. Together with a team of biochemists and technologists, she created a comprehensive skincare system based on the principles of skin rejuvenation and skin health. Today, the company produces over 40 products at its own lab and manufacturing facility. Its products are sold in 30 stores across 25 Russian cities and are available in 47 countries worldwide.

We developed a new online store as part of the comprehensive rebranding of Cosmomedica. We carefully worked out the website’s structure and user flows, designed a prototype, and established a scalable design system. Our team created the design for all sections of the website, including mobile versions.

The website’s visual language echoes the Cosmomedica brand identity that we created. The infographics that illustrate the efficacy of active ingredients stem from the aesthetics of scientific diagrams and technical illustrations. References to lab formulas and engineering graphics underscore the brand’s rationality and science-based approach. The achromatic palette and functional typography establish a neutral environment where the human image remains central, while scientific information becomes part of the visual narrative.

One of the main objectives was to present the wide range of skincare cosmetics in a clear way to make it easier for users to choose the right product. Cosmomedica’s approach focuses not only on the condition of the skin, but above all on the specific concern. Therefore, our catalog combines traditional filtering by skin condition with more nuanced criteria: needs, time of use, and active ingredients. This approach enables users to search for products not only by category but also according to their specific skincare needs.

We paid particular attention to the product page. Users can swiftly select the product size, take a closer look at the packaging and the product itself, and learn about its effects and application method. The list of ingredients is no longer treated as secondary technical information; key active ingredients are highlighted in a separate section and described in detail. This supports Cosmomedica’s expert approach and helps users better understand how the product works.

We designed the complete user journey through the online store, from exploring the product range, searching and filtering to adding items to the cart, placing orders, and managing user accounts. The interface is optimized for mobile devices while preserving the logic and functionality of the desktop version.