Dantistoff
Where Every Detail Matters
Dantistoff is a multidisciplinary dental network built on a science-driven approach, performing more than 300 restorative procedures every month. Over the past 14 years, the clinic has grown into a network, developing its own treatment protocols, educational centre, and state-of-the-art dental laboratory. As the company entered a new stage of growth, it needed an updated brand platform and a cohesive identity system.
Tomatdesign was tasked with translating a high level of medical expertise into communication that feels open, approachable, and easy to understand. Our research showed that choosing a dental clinic is a complex decision for most patients, requiring both trust and clarity. This insight shaped the new brand platform around a simple principle: complexity is perfectly acceptable—as long as it is explained in a simple way. This became the foundation of the brand’s popular science approach.
The name Dantistoff already has a distinctive character, so the logo was designed with maximum restraint. Its ten-letter wordmark resembles a perfectly aligned row of teeth.
The photographic style centres on warm, everyday moments featuring real people. Rather than promoting the idea of a “perfect smile,” the brand celebrates healthy teeth as a natural part of a fulfilling life.
The typographic system is built around SFT Schrifted Sans and SFT Schrifted Serif. The clean sans-serif conveys the precision and rationality of scientific communication, while the serif introduces a warmer editorial character.
The signature orange was retained to preserve brand continuity and paired with a calm purple, creating a more flexible colour system that supports a wide range of communication while maintaining strong brand recognition.
An extended colour palette was developed using the principles of the Munsell Color System. Applied across illustrations and infographics, it expands the brand’s visual language while preserving its identity and internal logic.
Illustrations make complex medical topics easier to understand while adding warmth, friendliness, and a subtle sense of humour. They became an essential tool for explaining concepts that photography alone cannot communicate effectively.
The popular science concept also informed the design of the clinic’s own editorial publications, combining educational content with the engaging format of a contemporary magazine.
The new identity extends into the clinic environment through a scalable navigation system and architectural graphics. Educational science facts integrated into the interiors reinforce the idea of an open dialogue with patients at every stage of their journey.
The line weight of the navigation pictograms was derived directly from the brand typeface, ensuring visual consistency throughout the system.
Ten-letter wordmark resembles a perfectly aligned row of teeth, while the DF monogram incorporates the Greek letter Phi, referencing scientific formulas and the principles of evidence-based medicine.
Client: Dental network “Dantistoff”
2026
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