International Center
for Tomographic Research
Everything that is hidden from the eye
The International Center for Tomographic Research is a modern center of MRI and a clinic outfitted with state-of-the-art equipment for conducting medical examinations at the highest qualitative level. Considering the principal role of diagnostics in a timely finding of grave diseases, ICTR set itself a goal to make MRI research available to the residents of different parts of Russia.
While developing the concept, we drew upon the main function of a tomographic scanner, which is to show what is hidden from an unaided eye. A tomographic scanner neither diagnoses nor treats; it merely enables you to look through the tissue. Similarly, the corporate style enables you to take a look through standard media, showing what a regular city format hides, what lies inside the envelope or what awaits you on the next magazine page.
Within the framework of the corporate style, we generated a special font instantly associated with the aesthetics of X-ray images. A Cyrillic and a Latin versions of the font were created to be used in the logotype and in the job composition.
The corporate style enables you to take a look through standard media, showing what a regular city format hides, what lies inside the envelope or what awaits you on the next magazine page.
Client: International Center for Tomographic Research
Awards: ADCE Awards, ADCR Russia, Red Apple, White Square, Russian Design Ranking
2012