Discounter in the software market
Syssoft is one of the leaders of licensed software distribution in Russia. The company is rated among the TOP-3 distributors and maintains its standing due to its rational approach to the software sales, cost reduction and excessive services, while rendering the most convenient price offers to its customers.
Having studied the software distribution market, we realized that the key market players had been building their positioning and visual communications in the early 2000-s following short-lived trends; consequently, today they possess archaic corporate styles with no clear message. Most importantly yet is that none of them has any direct associations with the software subject.
We suggested the client should position itself as a discounter in the software market with a brand identity that would instantly refer the key representatives of the target audience (system administrators, programmers and engineers) to the very basis of any software, thus enhancing the meaning of its name Syssoft as System Software.
We suggested the client should position itself as a discounter in the software market with a brand identity that would be relevant and comprehensive to the target audience.
Awards: Red Apple