Baikal
Created by nature itself
This premium-class drinking water is mined directly from a well at Baikal Lake 400 meters deep underground.
The brand’s symbol is now the image of old man Baikal, which is a popular character of numerous legends and myths of ethnic groups in Buryatia. The very image is stylized to look like a traditional Buryat ornament. Such graphic technique adds a unique quality to the trademark and supports the product positioning as clear pristine water.
Client: Aqualife
Awards: White Square
2015