St.Petersburg 2010
Window into Europe
The studio developed a package of promo materials to present the city of St. Petersburg in time for the Annual Congress of IBU (International Biathlon Union). “Window into Europe” – the phrase that has become one of the unofficial nicknames of the city on the Neva River and that reflects its essence in the best possible way – lay in the base of the design concept.
The promo package comprised a presentation booklet telling about the city and the Congress location (Constantine Palace), an invitation to the celebratory dinner and a symbolic gift – namely, a spy glass that, on the one hand, was an item that emphasized the booklet’s main idea and, on the other hand, made a direct association with biathlon, as coaches and professionals usually watch the shooting results through a similar tool.
“Window into Europe” – the phrase that has become one of the unofficial nicknames of the city on the Neva River and that reflects its essence in the best possible way – lay in the base of the design concept.
Client: Russian Biathlonists Union
2010