Dolly Dreams
Such versatile Dolly
Dolly Dreams is a webstore that offers original children’s goods. The team of Dolly Dreams is eager to fill every day of the child’s life with wonders and help the parents that lay emphasis on the creative and emotional development of their children.
Authors’ illustrations make the Dolly Dreams commodities unique. Each illustrator has his/her own stories and characters executed in an original manner and style. The main character is a sweet dreamy little Dolly the Sheep who embodies everything most creative, emotional, joyful, simple, and kind.
In the logo, Dolly’s face changes depending on the product category (bedding items, clothes, creative hobby goods, tableware). Different instances of usage are associated with different emotions.
The logo becomes vivid and interactive. Dolly the Sheep is not a mere character brand. It is the child’s companion and friend in various situations. On their part, the grownups are advised by Dolly as to which category one commodity or another falls into.
To design the corporate packaging, we needed patterns that would be capable of fitting harmoniously into the brand identity. We decided against thinking up new patterns but instead, take the most popular ones that are familiar to everyone, yet interpret them in our own way. Stripes, checks, polka dots, houndstooth – their authentic simplicity, combined with corporate colors, acquired a new tone.
In the logo, Dolly’s face changes depending on the product category. Different instances of usage are associated with different emotions.
Funny illustrations were drawn by Vadim Gannenko, a remarkable artist from Kiev. Vadim and his 4-year-old son Andrey believe that bright colors and positive attitude are important for a child’s drawing. The characters Vadim invented for Dolly Dreams meet these criteria entirely.
Client: Dolly Dreams
2017