Your reliable assistant
Neemble develops a package of software products that help small- and medium-scale enterprises to do their business. “We unite the best mechanics from various spheres of commodity-money transactions into an integral ecosystem, thus opening new opportunities for the business.” The company started advancing actively and cooperating with the leaders of HoReCa and e-commerce markets. There arouse a need for the visual communications of the brand.
The agency’s task was to develop a logo and a corporate style capable of performing advertising functions in the brand’s communications. It was important to form an image of a reliable, innovative company that helps its clients by offering a business product that is convenient and pleasant to use. We aimed to come up with a brand identity with a vivid development for the company that manufactures a rather unemotional product.
For a solution, we used dynamic identity with a character. The main character of the communication was a dog, since a dog is that very reliable and faithful assistant that loves us sincerely and makes our life easier and happier. An excellent friendly image for a complexly structured system.
The main character of the communication was a dog, since a dog is that very reliable and faithful assistant that loves us sincerely and makes our life easier and happier.
All products by Neemble are easy to comprehend and democratically priced, so the visual implementation of the corporate style follows this idea of easy, understandable and affordable. The brand identity solves the tasks at all communication levels – corporate style, advertising, digital content and even navigation in the company’s office – equally well.