Taste of Georgian traditions
Historically a small wooden church located in the territory of Georgian farmstead in Moscow was called St. George farmstead. This church was built in 1750 by the Georgian tsarevitch in honor of and in gratitude to his patron Saint George.
Two and a half century later the same name farmstead was set up where hospitable Georgian traditions were revived. All the guests are warmly welcomed and treated with dishes cooked of fresh products only grown in the farmstead.
Depending on the bearer the Georgian farmstead logo is presented in different ways thereby adding some richness and flexibility to visual language of the brand. But symbol of the deer still remains the classical central image of logo.
The deer was deliberately taken as the main image of the Georgian farmstead identity. In many cultures the deer symbolizes rising, light and purity; its branching horns represent sun rays, the beginning of life and fertility.
In the Caucasian culture the deer was often depicted in domestic and farm utensils and in paintings. In addition, horns of the deer symbolize eternity according to the Georgian mythology and are connected with the most ancient symbol “Bordjgali” meaning “the sacred fruit” as translated from the Old Georgian.
Another six symbols like corn, wheat, pomegranate, grapes, poultry and fish were additionally presented. Such images are elements of the original décor promoting the logo idea playing decorative role in decoration of bearers of the original style and packaging.
We tried to find right balance between commercial products, stores and affiliation of the trade-mark to the religious organization.
St. George farmstead is not only serving high quality traditional Georgian cuisine (Caucasian milk, salads and appetizers, Georgian cheese-pie, etc.) but also supplies Georgian wine of good quality and even olives grown by private Grecian farmers.
When making a design we tried to combine high quality of making, manual labor, authenticity of the production, and to find right balance between commercial products, stores and affiliation of the trade-mark to the religious organization.
Client: St.George farmstead