Alfa Stone
Slab – and nothing excessive
People that deal with the stone say it has a magnetic power – those who start working with it submit to its magic and devote themselves wholeheartedly to the craft, imagining themselves in no other sphere. They admire the strength, temper and natural beauty of stone.
The team of Tomatdesign faced a task of developing such corporate style that would be simple in terms of perception and attractive to the architects, interior designers and craftsmen that handle the stone.
We put the actual product – i.e. the slabs (profile view) – in the base of the brand identity. Whoever has anything to do with stone will instantly recognize it in the corporate style. Slab – and nothing excessive: slab in the typographics, slab in the navigation, and slab on all media of the corporate style.
The logo and the corporate style are interconnected in terms of their graphic structure, as the style-forming technique works according to the same algorithm. The slabs are fitted perfectly into all visual elements in the same way as a craftsman works on a stone – that is, with special precision and without mistakes.
The slabs are fitted perfectly into all visual elements in the same way as a craftsman works on a stone – that is, with special precision and without mistakes.
People that deal with the stone say it has a magnetic power – those who start working with it submit to its magic and devote themselves wholeheartedly to their beloved craft.
There is only slab in the brand identity – and nothing excessive: slab in the typographics, slab in the navigation, and slab on all media of the corporate style.
Client: Gefest
2015