Packaging

We begin designing packaging for a new brand or redesigning the existing one with strategic planning. This involves analyzing marketing data and the brand’s product portfolio, as well as assessing the competitive landscape and consumer experience, and identifying vacant market niches within the relevant product category.

Every design solution is grounded in a carefully crafted concept that outlines the brand’s trajectory for both short- and long-term development. We focus on the way the packaging will function in the real world: its ergonomics, choice of materials, and production techniques.