We start the packaging design for a new trademark or the re-design of an existing one at the strategic stage – specifically, analysis of marketing data and product portfolio of the brand, study of the competitive environment, search for unoccupied niches within the category of consumer insights.
Any design solution is based on a well thought-out concept that offers a notion of how the trademark is going to develop and evolve in a short and long run. We pay special attention to the way the packaging will look in reality – its ergonomics, materials and production technologies.
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