We generate and find unique names for the companies and individual products. They correlate to the essence and targets of the brand, are easy to recognize and remember. We create interesting semantic and phonetic structures even for those categories of commodities that are usually deemed traditional, while managing to stay within the limits of customary norms and category codes. As we suggest a name, we infuse it with a communicative potential and think how it is going to be embodied in the design.
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