Мы считаем стратегический этап важной составляющей любого проекта, но при этом следуем двум правилам — использовать только те инструменты, которые необходимы для решения поставленной задачи, и формировать такую стратегию которая не расходится с креативным воплощением.
We offer a wide range of services varying from strategy development to construction of the brand’s visual communications. We find it interesting to handle tasks within the framework of large-scale integrated projects, yet designing individual products enables us to feel just as ambitious.
We believe that the strategic stage is an important component of any project, yet at the same time, we observe two main rules – using only those tools that are capable of solving strategic tasks and forming such strategy that don’t discord with the creative implementation.
Importance of a unique and efficient name for a company or an individual product cannot be overestimated. As we think up a name, we ultimately infuse it with a communicative potential. It is a significant moment that predetermines the integrity of the brand’s entire communication mix.
While developing a corporate style, we think about how we can tell a story that is capable of the maximum audience involvement into communication with the brand, rather than about the decorative capacities of this style. The idea should be simple, easy to understand and able to adapt to any formats and different communication channels.
We put a minutely thought-out concept based on the marketing and creative strategy into the foundation of any design solution. We perceive the packaging as a silent “sales assistant” that can promptly convey all its advantages to the customer.
The life space of the brand is actually the medium for its consumer. In our projects, we help maintaining this contact by designing objects and elements of environmental space. The coverage is extensive, from a minor exposition at a trade show to a compound navigation system for high-rise buildings.
We see advertising not only as a sales tool, but as an entertaining content as well. If advertising is evil, well then, let this evil be pleasant, since the audience enjoys unusual spectacular advertisements. This is why we primarily think of the consumers’ expectations while developing an advertising campaign.
The modern audience prefers watching rather than reading. Therefore, the more information we want to convey and the more complex the message structure is, the more reasons there are to use animation. By putting things together into a whole – meaning the script, the motion graphics and the sound – we involve the viewer into communication to the maximum.
Even though we live during an epoch of digital technologies, the printed matter remains current and desired. The monitor screen is incapable of giving the same sensations we receive when holding a book – that is, aesthetics of the materials, smell of the printing ink, tactile feel and rustle of paper.
Standard souvenirs and gifts are easy to buy in a store, yet are forgotten just as easily. We generate and can manufacture original promotional materials. We consider them an important component of the company’s image and corporate culture, and also an indicator of a special attitude.